At the Spring 2010 Design Research Conference, Nikki presented a lightning talk on Brains, Behavior & Design. She shared the team's thoughts on how behavioral economics applies to design, and
introduced the toolkit as a new
lens for problem-solving.
At the Fall 2009 Design Research Conference, Ann explained why
we think there is such value in exploring the overlap between behavioral
economics and design, and spoke about our ongoing project work.
