Begin your own exploration of the intersection of behavioral economics, cognitive psychology, and design.
Findings and principles from behavioral economics have significant implications for design. With the assumption that designers can influence decision-making processes comes a point of view that designers also have a certain degree of responsibility to understand and deliberately design with those principles in mind.
Some suggested readings
Nudge:
Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler and Cass R. Sunstein
Predictably
Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
How
We Decide
by Johnah Lehrer
Mindless
Eating: Why We Eat More Than We Think
by Brian Wansink
The
Mind of the Market: How Biology and Psychology Shape Our Economic
Lives
by Michael Shermer
Sway:
The Irresistible Pull of Irrational Behavior
by Ori Brafman and Rom Brafman
The
Empathy Gap
by J.D. Trout
Animal
Spirits
by George A. Akerlof and Robert J. Shiller
Why
Smart People Make Big Money Mistakes and How to Correct Them: Lessons
From the New Science of Behavioral Economics
by Thomas Gilovich and Gary Belsky
Stumbling
on Happiness
by Daniel Gilbert
Everyday
Irrationality: How Pseudo- Scientists, Lunatics, And The Rest Of
Us Systematically Fail To Think Rationally
by Robyn Dawes
Irrationality
by Stuart Sutherland
Judgment
Under Uncertainty: Heuristics and Biases
by Daniel Kahneman, Paul Slovic, and Amos Tversky
Th!nk:
Why Crucial Decisions Can't Be Made in the Blink of an Eye
by Michael R. LeGault